Welcome to PrimaDéli!
Welcome to PrimaDéli!
PrimaDéli, Singapore’s first home-grown and biggest halal bakery franchise is a one-stop bakery and cakeshop that offers immensely popular waffles, all-time perennial favourites such as chicken pie, egg tarts, and a wide range of premium quality cakes for everyday treats and special occasions like weddings, full month celebrations and birthdays for all ages.
Today, the chain boasts about 23 bakery retail outlets all over Singapore, catering to your every need. Whether it is for breakfast, snack time, birthday celebrations or company meetings, there’s no better place to go than PrimaDéli!
PrimaDéli is the key to a delicious franchising opportunity. Continuous product Research & Development, modern production technology, high-tech retail systems, professionally designed shop layouts, comprehensive training and strong marketing ensure that you have the right foundation to build a successful bakery business.
The success of PrimaDeli bakery franchise begins with TASTE, distinctive taste with wide appeal and consistency, tastes that competitors cannot replica. PrimaDeli has successfully developed its unique blend of Asian and Western flavours in its products.
Behind every product is a proprietary secret recipe, a successful entry barrier against competitors. These creations and formulations are developed in our extensive in-house R & D facilities, where good technologists work hand in hand with our own team of leading pastry and culinary chefs.
Although PrimaDéli products are manufactured on an industrial scale, they still retain the “handmade” flavours so desired by consumers after bake-off. This is achieved through extensive reverse engineering and applying state-of-art frozen dough production processes.
We harness information technology to increase operational efficiency. All outlets are equipped with sophisticated point-of-sale systems that function as cash registers and user-friendly management information tools. Linked on-line to the headquarters, they also facilitate stock re-ordering, production, planning and distribution scheduling.
Our well-structured training programmes cover the areas of management, operations, customer service, product knowledge and baking techniques, with follow-through hands-on training at the shop level.
PrimaDéli has developed two bakery concepts – Full-baking Bakery and Non-baking Bakery Kiosk.
To achieve familiarity among consumers, our team of professionals will help you in design concept and layout.
We have a full-scale marketing department with a graphics team.
The department handles nationwide advertising and promotions to build the brand name and supports the franchisees in store opening publicity and in-store marketing.
Fill in the PrimaDéli franchise application form and submit it to us. We will then arrange for an interview.
You can be your own boss and at the same time link up with a well-known name in the bakery industry.
Legally, it is your own shop. You are liable for all debts due to any financing and from your business purchases.
You should have a shop in a good location. You must also be interested to be your own boss and to run a retail shop. In addition, you must have satisfied the Self-Test for Prospective Franchisees.
No, as training will be provided. Experience will however be an advantage.
You can register your interest first and then look around for a shop space. Meanwhile, we will also inform you if there is a shop space available in a good location.
There should not be more than one outlet in the same building. Some areas may be able to accommodate more than one outlet. The franchisor will provide the guidelines.
Presently, there are 400 to 500 bakeries and confectioneries in Singapore. So there is definitely room to accommodate more.
If there is no need for application for Change-of-Use and change in electrical power loading, then it takes approximately 6 to 8 weeks. Change-of-Use normally takes one month and Power Supply takes a few months depending on the Town Council or Estate Management.
Yes, provided the franchisee can operate the existing outlet well and adhere to all the conditions of the Franchise Agreement. Also, each franchise agreement and entry fee is for one location. Therefore, for multiple outlets, separate franchise agreements and entry fees will apply.
A full-baking bakery requires approximately $250,000 and non-baking bakery kiosk requires approximately $120,000.
Full-baking bakery is 600 – 800 sq ft and non-baking bakery kiosk is 200 – 500 sq ft.
Renovations, furnishings, equipment and entry fee.
The success of your shop depends a great deal on how you operate it. As with any business, there is the normal business risk.
Technical service, trouble shooting, product development, as well as advertising and promotional support.
For a standard Bakery, a minimum of 5 employees including the franchise-operator.
For a Kiosk, 3 employees including the franchise-operator will suffice.
A vast majority are profitable. Some recovered their capital within 8 months to a year; others about 2 to 3 years.
We will help them review their operations and provide additional guidance on proper selling, baking, operational efficiency and re-training where necessary.
It all depends on the location and how the outlet is managed. Retail sales can range from $1,000 to $6,000.
On average, it is approximately 45%.
PrimaDéli is known for a wide range of quality cakes, pastries, buns, breads and cookies.
For full-baking bakery, we supply our pastries, buns and breads to franchisees in frozen dough form and for non-baking bakery kiosk we supply in baked off form. Our cakes are supplied ready-made.
Yes, we have a programme of regular review and updating of products.
No, you can only purchase products from pre-approved suppliers.
The dos and don’ts for a franchisee are spelt out in the Franchisee Agreement. The important thing is to cooperate fully with the franchisor so that you can reap maximum benefit from your franchise bakery.
