Our Story

Established in 1992, PrimaDéli is Singapore’s first home-grown bakery franchise and the longest-running Singapore food franchise.  It is a leading brand for high-quality cakes, pastries, breads, and other baked goods. Renowned for its iconic Pandan Chiffon Cake, freshly baked waffles, and a wide range of local and Western bakes, the brand has been a cherished part of Singaporean culture for decades, woven into daily celebrations and special occasions.

Our bakery outlets are located in major business, shopping, and residential areas, serving a diverse community with our products.

PrimaDéli is managed by Neo Group Bakery, a member of  Neo Group Limited.

For decades, the vibrant green hue and unmistakable aroma of Pandan Chiffon Cake have graced tables across Singapore. More than just a dessert, it's been lovingly dubbed Singapore's National Cake. At PrimaDéli, we're honoured to have crafted this beloved staple, making it a cornerstone of countless cherished memories.

Our Pandan Chiffon Cake isn't just a cake; it's a slice of Singaporean heritage, a taste that speaks of home, celebration, an d tradition. Each cake is handcrafted with the finest ingredients, ensuring a delightful experience.

Bite into its ethereal lightness, so soft it practically melts in your mouth. Experience the unparalleled moistness that defines our chiffon, perfectly complemented by the clean, subtly sweet burst of natural pandan.

PrimaDéli has always prided itself on creating the freshest and highest quality cakes and confectionery delights. This commitment has allowed us to build a strong foothold as a household name in Singapore, a trusted part of every birthday, anniversary, and special occasion. When you choose PrimaDéli, you're not just choosing a cake; you're choosing a tradition of quality and joy.

Neo Group Bakery Pte. Ltd. is a subsidiary of Neo Group Limited, Singapore’s leading catering group backed by an integrated value chain and strong track record accumulated since 1992. Within this robust framework, Neo Group Bakery is dedicated to becoming Singapore's foremost purveyor of baked goods, offering a diverse range that includes popular celebration cakes, essential staple breads, and extensive provisions for the industry, consistently upholding its commitment to quality and innovation.